In house: illustration Flower Up project (Alex Evans)
The nonsense project was born out of a need to remain sane whilst fulfilling client projects through personal downtime. The rules of the project are to enact a stream of consciousness, no alterations or revisions just unadulterated flow. The illustrations are unchecked and remain series through our Brand Bible, however, the composition is left to the daily experience or influence as a measure of personal exploration whilst answering to no one. This allows the "nonsense" purpose and power of visual appeal, justifying an eerie sense of nonsense as that of daily emotive rage against the machine.