IYNK tattoo app tasked Flower Up with developing a first line series for the release of their up and coming mobile app that connects tattoo artists with collectors. On their research IYNK found intrigue in tattoo slang and thus sort to stat a line of brand merchandise under the slang "ignorant" which describes a modern movement of tattoo styling with ironic line design. We subsequently developed, produced and photographed the products for IYNK.